In the San Francisco Chronicle • March 29, 2026

San Francisco’s housing market is increasingly divided, with fierce competition for well-located single-family homes while some condo markets continue to offer buyers more room to negotiate.

What Bay Area markets/neighborhoods are hottest or coldest right now?

A: It’s a tale of two cities in San Francisco right now.

Houses in Noe Valley, the Sunset, and the Richmond are hot. Stories of well-prepared homes selling a million or two over list with 10-plus offers abound.

In Noe, $2,000 per square-foot is the new norm and $3 million is the new $2 million. A two-unit on Dolores Street listed at $3.3 million received 20 offers, the winner pushing past $5.3 million.

My clients’ preemptive purchase of 818 Douglass St. — one of the most perfect houses I’ve seen in a while — was ratified within 30 hours of a Super Bowl Sunday preview, non-contingent, at over $2,100 per square-foot (and there was an even higher offer).

Why? Buyers want charm, walkability, and a place to call their own — now, before it gets further out of reach.

City single-family home prices in March: $2.1 million median, averaging 25% over list, with 92% of homes selling over. The Sunset leads all districts at 30% over list with nearly 90% selling over.

At the other end: downtown and SoMa condos close 2 to 3% under list at a $730,000 median. Buyers are loath to take on high HOA dues, and the Pandemic’s hollowing out of SoMa and downtown still lingers. The broader condo recovery is real — half the City’s condos now sell over list — but condition and location have never mattered more.

Wondering where you have an edge in today's market?

In San Francisco, one neighborhood can mean multiple offers and a major overbid while another may give buyers room to negotiate. We'll help you understand where the competition is—and where the opportunities are.

Talk Through the Market

There isn't one San Francisco real estate market. A house in the Sunset, a condo in SoMa, and a two-unit building in Noe Valley can all be operating under very different conditions at the same time. That's why I look beyond citywide averages to what's actually happening with the neighborhood, property type, condition, and buyers competing for a particular home. That's where the useful story usually is.

Kevin K. Ho · Vanguard Properties

415.297.7462 · kevin@team-kho.com